Timeline

Purity Life

2024
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Purity Life LOGO 40years colour
2024

Purity Life celebrates 40 years of distributing products that make a difference in people’s lives.

2022
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Purity Life Location Laval
2022

Purity Life opens distribution centre location in Laval.

2021
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2021

Purity Life attends first virtual CHFA tradeshow which was a great success.

2019
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Purity Life Location Calgary
2019

Purity Life opens distribution centre location in Calgary. Education portal launched.

2018
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Purity Life CHFA 2018 Supplier Excellence Award
2018

Purity Life wins CHFA Supplier of Excellence award.

2017
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Purity Life CHFA 2017 Supplier Excellence
2017

Purity Life wins CHFA Supplier of Excellence award.

2015
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Purity Life CHFA 2015 Supplier Excellence
2015

Purity Life wins CHFA Supplier of Excellence award.

2014
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2014

Purity Life celebrates 30 years of distributing products that make a difference in people’s lives. Purity life launches CustomerLink, it’s first retailer online ordering system with real-time inventory and invoice/statement lookup.

2013
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Purity Life CHFA 2013 East Supplier of Excellence Award
2013

Purity Life publishes “HABA-cabadra! with category management” booklet and wins CHFA Supplier of Excellence award.

2012
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Purity Life CHFA 2012 Supplier of Excellence Award
2012

Sunopta sells Purity Life to Mathew James and Banyan Capital partners and wins CHFA Supplier of Excellence Award.

2011
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2011

David Chapman Retires

2009
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2009

Purity Life publishes retailer booklet “Optimizing Natural Personal Care Sales”.

2008
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Purity Life Location Vancouver
2008

New lines and additional sales people rapidly drive company growth. Vancouver distribution centre moves to new expanded location.

2007
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2007

Purity Life publishes “Natural body care products; a glossary of terms and ingredients”.

2006
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2006

SunOpta purchases Purity Life and Quest/Herbon brands. Large western distribution centre opens.

2003
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2003

Distribution of Wakunaga’s Kyolic® brand in Canada begins.

2002
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2002

Purity Life hosts its first trade show at the Acton high school.

2000
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Purity Life CHFA 2000 Supplier of the Year
2000

Purchase of Vita Health distribution, including the Natures Harmony brand. Purity Life wins CHFA supplier of the year award.

1999
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1999

Purity Life launches the runaway success Cellasene® For cellulite reduction.

1998
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1998

New category ‘Immune Modulation’ is launched in Canada and the United States with Moducare®.

1996
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1996

Acton head office receives large addition and installs automated carousel systems to increase productivity and turnaround.

1995
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1995

Head office moves to its current location in Acton, Ontario.

1992
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1992

Purity Life grows to 35 full time employees.

1988
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1988

Launch of Pep brand in Canada.

1987
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1987

First western sales rep is hired. A Vancouver sales office and small warehouse open. Weleda distribution begins.

1986
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1986

Acton distribution centre opens and distribution of Ecover begins. Purity Life introduces and launches the first tea tree oil product in Canada – Thursday Plantation.

1985
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1985

Purity Life begins distributing Kiss My Face and Quantum. Donna Bannister, Purity Life’s 3rd employee, is hired and remains with Purity Life for more than 30 years.

1984
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1984

David and Elyse Chapman launch Purity Life as a mail order business with the first products being Barlow knee support, Apricot kernels, Aerobic 07, and Lavilin deodorant, the last of which Purity still distributes today.