About Us
Innovation and adaptability are at the core of what makes Purity Life thrive. We embrace these principles through our Vision, Mission, and Values to ensure sustainable growth and a lasting impact as a leader in the natural health industry.
Today, Purity Life proudly represents a diverse portfolio spanning Natural Health, Wellness, and Grocery. Expanding into the grocery channel strengthens our commitment to offering Canadians access to high-quality, better-for-you products that support healthier living.
While the culture at Purity Life and within the natural products industry is refreshingly approachable, we take our business and relationships seriously. Our team is always looking for creative and meaningful ways to deliver value to every partner. Whether you’re an employee, broker, vendor, or retailer, we strive to be a trusted and integral part of your journey to success.
About Us
Innovation and adaptability are at the core of what makes Purity Life thrive. We embrace these principles through our Vision, Mission, and Values to ensure sustainable growth and a lasting impact as a leader in the natural health industry.
Today, Purity Life proudly represents a diverse portfolio spanning Natural Health, Wellness, and Grocery. Expanding into the grocery channel strengthens our commitment to offering Canadians access to high-quality, better-for-you products that support healthier living.
While the culture at Purity Life and within the natural products industry is refreshingly approachable, we take our business and relationships seriously. Our team is always looking for creative and meaningful ways to deliver value to every partner. Whether you’re an employee, broker, vendor, or retailer, we strive to be a trusted and integral part of your journey to success.
Canada’s leading distributor of natural health products
Since 1984
Our Services
With over 30,000 natural health and grocery products from more than 1,000 leading brands, we offer one of the most comprehensive selections in the Canadian natural products market. We proudly partner with over 7,000 retail locations nationwide, from independent health food stores to major grocery and pharmacy chains, ensuring unmatched reach and tailored support for every partner.
Our national distribution network includes facilities in Acton, ON; Mississauga, ON; Burnaby, BC; Vancouver, BC; Victoria, BC; Calgary, AB; and Laval, QC, enabling fast, accurate, and efficient fulfillment from coast to coast. These strategically located centers allow us to maintain high service levels and meet the needs of customers in every region.
Our dedicated sales force and support teams operate nationwide, offering local market expertise, strong relationship management, and in-store execution to help both brands and retailers succeed across Canada. Backed by decades of industry experience, our passionate team is committed to delivering exceptional service, trusted partnerships, and meaningful growth for everyone we work with.
What Sets Us Apart
National Distribution Across Canada
We deliver coast-to-coast coverage with reliable, timely fulfillment across every province.
Diverse and Curated Product Portfolio
Access a wide range of high-quality natural health products selected to meet evolving consumer needs.
Dedicated Sales Force
Our experienced sales team delivers personalized support, fosters strong retail relationships, and ensures effective in-store execution.
Marketing & Promotional Support
We work closely with our partners to elevate brand visibility through targeted, results-driven trade marketing programs.
Regulatory & Compliance Expertise
Our regulatory experts guide partners through Health Canada requirements, ensuring compliant product approvals and packaging.
Efficient and Reliable Logistics
Benefit from a streamlined supply chain with dependable warehousing and delivery solutions across Canada
Category Management Expertise
We leverage data-driven insights to optimize product placement and maximize performance in a competitive retail landscape.
Established Partnerships in the Canadian Natural Health Market
Our long-standing relationships with thousands of retailers nationwide ensure trusted access and expansive product reach.
Transparent Reporting
Stay informed with clear, consistent reporting on sales performance, inventory, and promotions.
Innovative Platforms
Our CustomerLink portal offers seamless online ordering, product visibility, and account management—all in one easy-to-use platform. We’re continually investing in digital tools to enhance transparency, efficiency, and partner success.
Our Mission
Why
Natural Health Products make a difference in People’s lives.
Vision
To be Canada’s most valued Natural Health Product distributor.
Mission
Purity Life will improve the health of Canadians by delivering an unrivaled and innovative Natural Health Products Portfolio to our customers.
Values
Purity Life will provide a rewarding and safe workplace for our employees. We will conduct our business based on operational excellence, integrity, transparency, mutual respect and collaboration.
Our History
For over four decades, this vision has been the driving force behind Purity Life’s growth into Canada’s leading supplier of natural health products. From our headquarters in Acton, Ontario, and expanded operations in Vancouver, Calgary, and Laval, we proudly serve more than 10,000 health food stores, pharmacies, and practitioner accounts nationwide.
What began as a small distributor has flourished into Canada’s largest distributor of supplements and health and beauty products—a success story built on a steadfast commitment to customer and client satisfaction.
In 2025, Purity Life expanded its reach through the acquisition of Horizon Distributors, a leader in the natural and organic grocery sector. This milestone united our wellness and grocery divisions under one integrated organization, strengthening our ability to deliver comprehensive, health-focused distribution solutions across Canada.
Today, Purity Life remains privately owned by our President and CEO, Matthew James, in partnership with Banyan Capital Partners. Supported by over 400 dedicated team members across the country, we continue to champion health and well-being, staying true to the vision that started it all.
Our Core Values - COMMIT
Collaboration
Working together through idea sharing and communication to accomplish a common goal.
Operational Excellence
Improving our performance continuously and striving to be the best in everything we do by leveraging technology as well as improved processes all for the benefit of enhanced service levels for our business partners.
Mutual Respect
Open, positive and genuine approaches to communication between all employees at all levels of the organization.
Making a Difference
Making a difference in the lives of our employees and each other.
Integrity
Representing oneself truthfully at all times, conducting oneself ethically and professionally, acknowledging the work of others, and being accountable for one’s actions.
Transparency
Honesty and open communication.